Absurdopatía
Planning, Strategy, Brand Identity, Naming, Concept, Copywriting, Illustration, Creative & Strategic Direction.
Planning, Strategy, Brand Identity, Naming, Concept, Copywriting, Illustration, Creative & Strategic Direction.
In a world obsessed with productivity, we felt there was a need for a space to create without objectives, embrace the absurd, and spark creativity.
So we created a brand and a methodology designed to erase logic from the creative process and uncover unexplored paths.
We didn’t just create a brand. We created a methodology:
The Answer-Erasing Machine, as we call it, so that out of every 10 projects approached rationally, one can be approached through absurdity instead.
Imagination was our starting point in a context where data, results, reason, and metrics have become the breeding ground for productivity paranoia.
We looked for inspiration in ideological movements and practices like Dadaism, Pataphysics, and Chindogu. But the more sense we tried to make of it, the less sense it made.
And that was exactly where we found our answer.
We looked for inspiration in ideological movements and practices like Dadaism, Pataphysics, and Chindogu. But the more sense we tried to make of it, the less sense it made.
And that was exactly where we found our answer.
