Noe Cabrales
Strategy, Brand Identity, Naming, Concept, Copywriting, Illustration, Creative Direction & Strategic Direction.
Strategy, Brand Identity, Naming, Concept, Copywriting, Illustration, Creative Direction & Strategic Direction.
This is the story of Noé Cabrales, a man who, after failing at music, discovered that his true calling was promoting silence. So he created a series of goat cheeses that, when people tasted them, literally took the words right out of their mouths.
We don’t know if Noé is real, if this story is true, or if we simply made the whole thing up to sell goat cheese.
Listen to Noé’s story.
What started as a goat cheese project
became an idea about giving people a little bit of silence in an increasingly noisy world.
became an idea about giving people a little bit of silence in an increasingly noisy world.
