Ognion
Strategy, Idea, Concept, Copywriting, Brand Identity, Art Direction, Creative & Strategic Direction.
Strategy, Idea, Concept, Copywriting, Brand Identity, Art Direction, Creative & Strategic Direction.
To talk about inflation, we made an onion perfume.
Because these days, a Colombian grocery basket costs as much as a luxury product. So we made a luxury perfume that smells like a grocery basket.
Made with one of Colombia’s most expensive ingredients: onions.
Because these days, a Colombian grocery basket costs as much as a luxury product. So we made a luxury perfume that smells like a grocery basket.
Made with one of Colombia’s most expensive ingredients: onions.
We had a space at No Apto, a media outlet where we explored how to comment on the country’s political reality through creative experimentation.
This time, we created a luxury product that, rather than filling our pockets, was designed to say something about the runaway inflation Colombia was experiencing.